Our Story

The ROCK Financial Group was founded in 2002 by David Mire in Lafayette, Louisiana. What began as a small practice built on personal relationships and trusted guidance has grown into a thriving wealth management firm serving families across multiple generations.
 
Today, David works alongside his sons, Austin Mire and Blake Harper, who serve as Managing Partners of the firm. Together, they lead the continued growth of the practice while remaining committed to the same principles on which the firm was founded.
 
The name “ROCK” reflects the foundation on which the firm was built. Inspired by the biblical principle of building one’s life upon The Rock, our firm is grounded in faith, integrity, and commitment. These values guide how we serve clients, steward relationships, and help families pursue long-term financial security.
 
Over the years, the firm has grown significantly and today advises on more than $500 million in assets for individuals, families, and business owners. Despite that growth, our mission remains the same: to provide thoughtful financial guidance, build lasting relationships, and help clients make wise decisions for their future and their legacy.
 
At The ROCK Financial Group, we believe that financial planning is about more than numbers — it’s about people, purpose, and building a legacy that lasts.